35 Services rendered by a franchisor, namely, commercial assistance in the operation or management of industrial or commercial businesses or franchised establishments, services for commercial assistance in the establishment of franchises or the operation of franchises or for the operation of a business or franchises, consultancy, advisory and assistance services for advertising, marketing and promotion, commercial assistance in the context of franchising services; advertising, in particular advertising for franchising; retail and wholesale services concerning cleaning articles and instruments, machines for sweeping, cleaning and washing, textile articles, cleaning and washing products and laundry equipment; retail and wholesale services concerning cleaning and fragrancing preparations, sanitary products and articles and medical and veterinary products and articles; retail and wholesale services concerning household utensils, clothing and shoes.