42 Advisory and consultancy services relating to computer and video games software; computer software programming services; consultancy and information services relating to the design, programming and maintenance of computer software; consultancy relating to the updating of software; consulting services in the field of software as a service [SaaS]; cross-platform conversion of digital content into other forms of digital content; design and development of software in the field of mobile applications; design of computer game software; design of computer software; design of software for processing and distribution of multimedia contents; design of websites; design services relating to virtual reality software; development of computer game software; development of computer platforms; development of computer software; development of interactive multimedia software; development of video and computer games; development of software for processing and distribution of multimedia contents; development of software for data and multimedia content conversion from and to different protocols; development services relating to virtual reality software; development services relating to computer software application solutions; electronic data back-up services; electronic data storage services; encryption, decryption and authentication of information, messages and data; electronic storage of entertainment media content; hosting multimedia entertainment content; hosting of computerized data, files, applications and information; hosting of platforms on the internet; hosting of interactive applications; hosting of mobile applications; hosting of portals on the internet; information technology [IT] support services [troubleshooting of software]; installation of computer software; maintenance of computer software; maintenance of websites; off-site data backup; platform as a service [PaaS]; platforms for gaming as software as a service [SaaS]; professional consultancy services relating to computer programming; programming of computer game software; programming of multimedia applications; programming of software for internet platforms; programming of software for internet portals, chatrooms, chat lines and internet forums; programming of web pages; providing information, advice and consultancy services in the field of computer software; providing information relating to computer technology and programming via a website; providing on-line support services for computer program users; providing temporary use of non-downloadable software applications accessible via a web site; providing temporary use of web-based applications; providing temporary use of web-based software; providing temporary use of non-downloadable interactive entertainment software; providing user authentication services using single sign-on technology for online software applications; rental of application software; rental of computer game software; rental of entertainment software; smartphone software design; software as a service [SaaS] featuring software platforms for electronic gaming; software as a service [SaaS]; technical consultancy relating to the installation and maintenance of computer software; technical consultancy relating to the application and use of computer software; technical services for the downloading of digital data; technical services for the downloading of software; technical services for the downloading of video games.