9 Blank magnetic and optical data carriers; magnetic and optical data carriers, namely, prerecorded magnetic and optical data carriers featuring music, motion pictures, children's programs, documentaries, and computer software and programmes recorded thereto for database management, word processing, managing financial records, providing access to an ecommerce site, managing audio and video files, managing frequent shopper points; downloadable and recordable electronic publications, namely, book, magazine, and manual featuring travel information, current events, fashion, art, food and cooking, entertainment, and shopping, recorded on computer media; encoded magnetic and optical cards, namely, encoded debit cards, encoded identity cards, and encoded smart cards containing programming used to earn and use frequent shopper points; application software for database management, word processing, managing financial records, providing access to an ecommerce site, managing audio and video files, managing frequent shopper points; downloadable software applications for database management, word processing, managing financial records, providing access to an ecommerce site, managing audio and video files, managing frequent shopper points; application software for cell phones, mobile phones, computers and other mobile devices for database management, word processing, managing financial records, providing access to an ecommerce site, managing audio and video files, managing frequent shopper points