35 Providing commercial information featuring listings of pet care, pet sitting, pet boarding, and pet day care service providers for use in identifying and contacting pet care service providers via on-line computer databases, on-line searchable databases and on-line directories; providing commercial information featuring ratings and reviews posted by users in the field of pet care via a website; dissemination of advertising relating to pet care services for others via a global communications network; administrative services relating to the provision of online referral and appointment scheduling services in the field of pet care services conducted via a global computer network; business intermediary services relating to the matching of consumers with pet care service providers via a global computer network; provision of online classified advertisements relating to pet care posted by users, provided via a website; organisation, operation and supervision of customer loyalty and incentive schemes; information, consultancy and advisory services relating to the aforementioned.