35 On-line store services offered in connection with an airline featuring a wide variety of souvenir goods, convenience items for travelers and general consumer merchandise via a website on a global computer network, namely, clothing, courier satchels, lunch cooler bags, fold-out bags, backpacks, key chains, drinking glasses, coffee cups, beer steins, hats, posters, toy dolls, radio controlled airplanes, toy airplanes, model airplanes, pens, buttons for clothing, pins being jewellery, watches, clocks, golf towels, golf balls, golf tees, golf divot repair tool, playing cards, lanyards, stickers, plush toys and luggage (term considered too vague by the International Bureau - Rule 13 (2) (b) of the Regulations); retail store services offered in connection with an airline featuring souvenir goods, convenience items for travelers and general consumer merchandise, namely, clothing, courier satchels, lunch cooler bags, fold-out bags, backpacks, key chains, drinking glasses, coffee cups, beer steins, hats, posters, toy dolls, radio controlled airplanes, toy airplanes, model airplanes, pens, buttons for clothing, pins being jewellery, watches, clocks, golf towels, golf balls, golf tees, golf divot repair tool, playing cards, lanyards, stickers, plush toys and luggage; consumer loyalty services for commercial, promotional and advertising purposes, namely, business administration of a frequent flyer program that allows members to purchase air transportation, tour operator and travel operator goods and services with redeemable points; online retail store services featuring pre-recorded audiovisual content in the nature of movies and television programs.