The mark consists of the black word "I Choose" which is a coined term that has no meaning and is presented in a stylized manner with the middle part of the letter "C" designed to resemble a tree, above which is the symbol consists of a stylized drawing resembling a tree between two curved, sharp claws at the top placed facing each other; this tree drawing is similar to the drawing of the tree in the letter "C" below; the color white represents the background and is not part of the mark.