The mark is composed of the word Magnani written in black with Gill Sans font in capital letters. The distinctive element of the mark is given by the first rod of the letter M, which is used to represent the pole; on this rests a dome-shaped structure made of small light blue orbs that gradually expand to the center and can be traced back to the round shape of a sun umbrella. Below is depicted an elliptic-shaped sphere in color black that represents the shadow thrown by the sun umbrellas during summer days. The part of the pole that intersects with the black ellipse is white.
White: for the background and the first part of the letter "M", where the letter intersects with the ellipse; light blue: for the circles that are arranged in the shape of an umbrella; black: for the ellipse that depicts the shade thrown by the umbrella above and for the word MAGNANI.
The color(s) white, light blue and black is/are claimed as a feature of the mark.