9 Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; data processing equipment; apparatus and media for the recording, storage, carriage, manipulation, transmission, reproduction, and retrieval of data, information, images, text, video, sound and audio; downloadable electronic publications and documentation; electronic magazines, periodicals, journals, news articles, blog posts, reports, surveys, brochures, pamphlets, catalogues, educational media, manuals, and e-books; downloadable audio and audio-visual materials; audio books; podcasts; instructional and promotional video recordings; teaching apparatus and instruments; computer software for business management, business research, education and training, information technology, innovation, entrepreneurship, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; interactive computer software for business management, business research, education and training, information technology, innovation, entrepreneurship, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; downloadable computer software for business management, business research, education and training, information technology, innovation, entrepreneurship, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; downloadable applications and software for mobile devices for business management, business research, education and training, information technology, innovation, entrepreneurship, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; computer application software for business management, business research, education and training, information technology, innovation, entrepreneurship, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; software and applications for the transmission and management of data and information; software and applications for use in processing, tracking, calculating, measuring and analysing information and data; software and applications for use in processing, tracking, calculating, measuring and analysing information and data in the fields of information technology, innovation, entrepreneurship, HR and personnel management, business, business management, performance management, performance improvement, performance optimisation, HR and personnel management, operational effectiveness, personal effectiveness, productivity improvement, productivity optimisation, and thought leadership; electronic databases; programming tools; software development tools; computer firmware; computers; computer hardware; parts and fittings for these goods