35 Administration of programs enabling members to benefit from discounts on goods and services through the use of their membership card; loyalty programs; administrative services for loyalty card programs; management of loyalty reward programs; promoting the products and services of others through loyalty reward card programs; commercial business management assistance; commercial management of online retail outlets; business management of reimbursement programs for others; organization and management of commercial incentive and loyalty programs; promoting the products and services of others through promotional events; promotion of goods and services through sponsorship of sports events; database management; compilation of data in computer databases; computerized database management; collection and systematization of information in computer databases; updating and maintenance of data in computer databases; organizing operations for commercial or advertising purposes and particularly organizing customer loyalty operations by awarding points and/or reductions on the price of products or services or gifts; administrative processing of purchase orders; online advertising on a computer network; sales promotion for the benefit of others through distribution and management of cards for privileged users; dissemination of advertising matter on all communication media; organization and conducting of advertising events; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; organized presentation of offers for products and services of third parties, via global computer networks (the Internet), enabling customers to conveniently view and access those products and services (advertising); organization and development of a network of member consumers (administrative services); promoting third-party goods and services by means of offering discounts on various cultural, wellness and/or sporting activities; commercial interfacing of trade professionals with member consumers via a global computer network (the Internet) (business networking); presentation of goods and services of others on any means of communication for retail sale; negotiation and management services for commercial offers for registered members; the bringing together, for the benefit of third parties, excluding the transport thereof, of goods and services of all fields for the presentation thereof to consumers and registered members to enable the purchase thereof; indexing services for Internet sites, namely, referencing of Internet sites for commercial or advertising purposes; rental of advertising space.