9 Downloadable and recorded content; software; databases; application software, in particular communication, networking and social networking software; data and file management and database software; media and publishing software; office and business applications; artificial intelligence and machine learning software; software for monitoring, analysing, controlling and running physical world operations; system and system support software, and firmware in particular firmware and device drivers, operating systems, utility, security and cryptography software; virtual and augmented reality software; web application and server software, in particular content management software and e-commerce and e-payment software; media content; information technology and audio-visual, multimedia and photographic devices, in particular computer networking and data communications equipment; data storage devices and media; computers and computer hardware; data processing equipment and accessories (electrical and mechanical); cloud servers.