The mark consists of the stylized term "SUPER" in red lettering, which is above the stylized term "DRY" in red lettering. The wording "DRY" is above the stylized black wording "ASAHI". Below the word "ASAHI" is a block of black text which states "ASAHI SUPER DRY IS BREWED WITH PRECISION TO HIGH QUALITY STANDARDS, UNDER THE SUPERVISION OF JAPANESE MASTER BREWERS. OUR ADVANCED BREWING TECHNIQUES DELIVER A DRY, CRISP TASTE AND QUICK, CLEAN FINISH". At the center of this block of text are two Japanese characters in black. Below the block of text is a row of seven Japanese characters in red. This entire design appears on a silver background within a darker silver concentric square borders with beveled edges.
The non-Latin characters in the mark transliterate to "KARAKUCHI" and "SUPA DORAI" and this means "Harsh", "Dry", or "Spicy" and "Super dry" in English.
The color(s) red, black and silver is/are claimed as a feature of the mark.
"SUPER DRY" AND "DRY" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KARAKUCHI" AND "SUPA DORAI"
Trademark: 79388257
