35 Customer relationship management; research and advice on customer relationship management; advice regarding market approach; advertising, marketing and promotional services; commercial business management; corporate communications services; business organizational and managerial assistance; web site traffic optimization; assistance with business operations; brand positioning services; advice and analysis regarding the aforesaid services, including on the basis of customer reviews and/or with the aim of maintaining corporate reputation and customer loyalty, including online; administrative and secretarial services in answering customer ratings and reviews online or otherwise; the aforementioned service through customer service and also in the context of reputation management; business services, namely, consultancy services relating to the planning, management, monitoring, analysis and optimization of social media, customer feedback, market assessments, brand identity, promotional campaigns, advertising and marketing materials