35 Services rendered by a franchisor, in particular commercial assistance in the operation or management of industrial or commercial businesses or franchised establishments, commercial assistance services for the establishment of franchises or for the operation of a company or franchises, consultancy, advisory and assistance services for advertising, marketing and promotion, commercial assistance in the context of franchising services; advertising, in particular advertising for franchising; retail and wholesale services concerning cleaning articles and instruments, machines for sweeping, cleaning and washing, textile articles, cleaning and washing products and laundry equipment; retail and wholesale services concerning cleaning and scenting preparations, hygiene products and articles and medical and veterinary products and articles; retail and wholesale services concerning household utensils, clothing and shoes