The mark consists of a pink rectangle appearing above a red rectangle. At the top, but within, the pink rectangle is the Cyrillic term GRANAT in Cyrillic in a stylized white font. Also within the pink rectangle are red pomegranates, pomegranate halves, red seeds, and green leaves arranged around a stylized gold "B" which appears above a stylized "FRESH" in white. Within the red rectangle is a 7 in a stylized gold font, appearing above "POMEGRANATE" in a stylized gold font. Below the literal element "POMEGRANATE, but within the red rectangle, are the Cyrillic terms NATURALNIY, SOKOSODERJASHSHIY, OSVEJAYUSHSHIY in white, stylized Cyrillic characters.
The transliteration of the non-Latin characters in the mark is: GRANAT, NATURALNIY, SOKOSODERJASHSHIY, OSVEJAYUSHSHIY.
BB FRESH 7 POMEGRANATE; BB FRESH SEVEN POMEGRANATE
The color(s) green, red, white, gold, pink is/are claimed as a feature of the mark.
"FRESH" and "POMEGRANATE"
The English translation of "GRANAT" and "NATURALNIY" in the mark is "granule" and "natural". The wording "SOKOSODERJASHSHIY" and "OSVEJAYUSHSHIY" has no meaning in a foreign language.