41 Entertainment services, namely, providing online electronic games; on-line gaming services featuring a web based system and on-line portal for customers to participate in on-line gaming; entertainment services, namely, providing ongoing television programs in the field of horseback riding via a global computer network; providing online non-downloadable games; entertainment services, namely, providing temporary use of non-downloadable electronic games and video games; entertainment services, namely, providing temporary use of non-downloadable electronic games; production of film and television programs; entertainment services, namely, displaying a series of films; organizing sporting and cultural activities; organization of on-line electronic game competitions; electronic game services and competitions provided by means of the internet; providing interactive multi-player computer games via the internet and electronic communication networks; educational services, namely, providing courses of instruction in the field of computer, video and interactive games; providing training in the field of computer, video and interactive games; providing electronic publications, namely, online non-downloadable books, magazines in the field of computer and video game software; multimedia publishing relating to entertainment, educational software, and horseback riding; electronic online publication of periodicals and books; provision of non-downloadable films and television programs via pay-per-view television channels; entertainment services, namely, live music concerts and live musical and singing performances; online gaming services in the nature of providing online electronic, computer and video games by means of the internet; video and computer game services provided via a computer network; providing game player entertainment information, including information regarding a player's identity and the player's preferences, by means of customized web pages, for online gaming purposes; information, consultancy and advisory services relating to all of the aforesaid services