35 Retail and wholesale services in relation to lighting, heating, steam generating, cooking, cooling, drying, ventilating and water supply installations as well as sanitary installations, apparatus for land, air or water transport, in particular bicycles, jewelry and gemstones and watches, stones, in particular natural stones, furniture, in particular tea carts, dinner wagons [furniture], kitchen furniture, fitted kitchens, cupboards, chests of drawers, cabinetmaker articles, furniture of metal, devices and containers for household and kitchen (of metal, porcelain, earthenware, ceramic, plastic, wood, not of precious metal or plated), porcelain as well as earthenware, electric universal cooking machines, electric built-in kitchen devices; procurement services for others [purchasing goods and services for other businesses]; sales promotion for others; providing an online marketplace for buyers and sellers of goods and services; presentation of goods on communication media, for retail purposes; online promotion on computer networks and websites; providing business information via a website; commercial administration of the licensing of goods and services for others; website traffic optimization; retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies