35 Compilation of information into a computer database regarding evaluation ratings and feedback for hotels, apartments, restaurants, travel destinations; public relations services; computerized file management services; compilation of online computer databases and online searchable databases; commercial business management; commercial administration of the licensing of third-party goods and services; information services in the business field; compilation of on-line computer databases and on-line searchable databases containing information regarding hotels, apartments, restaurants and travel destinations; providing and compiling commercial information directories connected with hotels for publishing on the Internet; compilation of business information directories for publishing on the Internet; providing business information in the nature of compilations, rankings, evaluations, reports, references and recommendations relating to business organizations, service providers, via a global computer network; retail sale services for personal data; administrative data processing; compilation of statistics; opinion polling; providing business information via the Internet; arranging newspaper subscriptions for third parties; compilation of information into computer databases regarding evaluation feedback and ratings in connection with hotels, apartments, restaurants and travel arrangements; compilation of online computer databases and online searchable databases containing information in connection with hotels, apartments, restaurants and travel arrangements; brand positioning services; brand strategy services; commercial evaluation services for brands; commercial brand-image studies; advice services with respect to corporate branding; commercial acquisition services; business acquisition advisory services; research relating to company acquisitions; advisory services on the acquisition of hotels; research with respect to the acquisition of hotels; advisory services on the acquisition of restaurants; research with respect to the acquisition of restaurants; all the aforesaid services concerning hotels, apartments, restaurants, travel destinations, travel and travel arrangements