35 Services provided by a franchisor, namely, business assistance in the establishment, development, setup, management and administration of a retail store for the sale of optical goods and hearing aids; assistance in product commercialization within the framework of a franchise contract; arranging of contracts for the purchase and sale of optician's and hearing care professional's goods; presentation of optical and hearing aid goods in communication media for retail; collection of optician's and hearing care professional's goods for presentation and sales purposes; business management and administrative services, in particular in relation to optician's and hearing care professional's goods, and in relation to optician's and hearing care professional's services; professional business analysis, research and information services, in particular in relation to optician's goods and hearing care professional's goods, and in relation to optician's and hearing care professional's services; consultancy and information in relation to the aforesaid services, included in this class; retailing, wholesaling and online trading in relation to cleaning preparations for spectacles, spectacle lenses and hearing aids, cleaning solutions for spectacle lenses; retailing, wholesaling and online trading in relation to cleaning cloths for spectacles, cleaning solutions for medical purposes, preparations for the care of contact lenses, cleaning preparations for contact lenses, preparations for storing contact lenses, eye drops for medical purposes; retailing, wholesaling and online trading in relation to optical devices and equipment, optical goods, visual aids, optical devices and instruments and individual parts therefor, in particular spectacles, spectacle frames, spectacle lenses, sunglasses, sports glasses, smart glasses, VR glasses, contact lenses, optical lenses, prisms, magnifying glasses, binoculars, microscopes, reading glasses, opera glasses; retailing, wholesaling and online trading in relation to spectacles, including framed and unframed lenses, including magnifying vision aids, accessories for the aforesaid goods, in particular spectacle chains, spectacle straps, spectacle cases, contact lens cases, cases for optical devices and instruments, data processing equipment for ophthalmic optics, electronic devices for determining eyesight; retailing, wholesaling and online trading in relation to apparatus and instruments for optical and optometric examinations and facial measurements; retailing, wholesaling and online trading in relation to software for measuring and displaying optical, ophthalmological and/or facial parameters, devices and instruments for audiological examinations, devices for recording, transmission and reproduction of sounds, parts and audiological accessories for all the aforesaid goods, namely, acoustic couplers, batteries, earphones, cords, hoses, switches, connection amplifiers; retailing, wholesaling and online trading in relation to converters, with and without amplifiers, for converting acoustic signals into electrical and/or optical signals; retailing, wholesaling and online trading in relation to rechargeable batteries (electric) and chargers for rechargeable batteries, special cases for acoustic apparatus and instruments, data processing equipment for hearing aids, devices and apparatus for a wired or wireless sensor network for measuring, monitoring, recording and transmitting acoustic and optical signals and information; retailing, wholesaling and online trading in relation to software for processing the measured acoustic and optical parameters, software for remote ordering of optician's products, hearing care professional's products, for optician's services and for hearing care professional's services and for sales promotion in this field, virtual and augmented reality software; retailing, wholesaling and online trading with software for the optician's and hearing care professional's trade, information [recorded/downloadable] in the field of optics, ophthalmic optics and hearing acoustics, application simulation software, software for virtual measurement, processing and 3D adjustment of parameters of the head for the individual production of vision aids and hearing aids; retailing, wholesaling and online trading in relation to software for virtual measurement, vision and hearing; retailing, wholesaling and online trading in relation to application software (apps), recorded and downloadable, for computers, notebooks, laptops, tablets, smartphones and mobile terminals, medical apparatus and instruments for optical, ophthalmological, ophthalmic and optometric examinations, apparatus for detecting visual defects and disorders, devices for measuring and testing visual acuity and eyesight; retailing, wholesaling and online trading in relation to medical apparatus and instruments relating to hearing; retailing, wholesaling and online trading in relation to hearing aids and parts therefor and hearing aid accessories, namely, receivers, cords, hoses, switches, connection amplifiers, converter devices with and without amplifiers for converting acoustic signals into optical signals, electrical aids for the hearing impaired, ear inserts and ear molds and noise protection devices in the form of malleable or fitted ear inserts