35 Compilation and updating of commercial and advertising literature and catalogs of goods and services, including in electronic form online; Distribution of catalogs for promotional and advertising purposes; publication of advertising texts; dissemination of advertisements; dissemination of advertising materials, namely, leaflets, prospectuses, printed matter, samples; establishing statistics; collection and systematization of data in a central file; computer file management; opinion polling; sponsorship search; organization of competitions in connection with advertising; public relations; inventory management assistance; marketing service; presentation of goods on all communication media, for retail purposes; selection (promotion) of goods and services (for others); demonstration of goods; organization of sales and service promotion activities to build customer loyalty; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; advertising and sales promotion for others, including via telecommunications and/or computer networks; organization of exhibitions and events for commercial and/or promotional and/or advertising purposes; retail, wholesale and online sales services, for the following goods: sanitary products for medical use, cleansing solutions for medical use, sanitizing solutions, products for the care of contact lenses and spectacle lenses, products for cleaning contact lenses and spectacle lenses, preparations for storing and preserving contact lenses and lenses, working, machining, trimming, cutting, drilling, grinding, edging, blanking, grooving, engraving, bevelling, counter-bevelling, chamfering, surface grinding, finishing, smoothing, polishing, fine reworking and/or stripping machines for spectacle lenses and ophthalmic lenses, blocking machines for spectacle lenses and ophthalmic lenses, grinders for spectacle lenses and ophthalmic lenses, spectacles (optics), sunglasses, sports glasses, spectacle frames, ophthalmic lenses, spectacle lenses, including organic lenses, mineral lenses, corrective lenses, progressive lenses, sunglass lenses, polarized lenses, filtering lenses, tinted lenses, colored lenses, light-sensitive lenses, photochromic lenses, electrochromic lenses, treated lenses, coated lenses, anti-reflective lenses, semi-finished lenses, spectacle lens pucks and blanks, semi-finished pucks for spectacle lenses, contact lenses, cases for spectacle lenses, cases for ophthalmic lenses, spectacle cases, cords and chains for spectacles, optical, ophthalmic and/or facial measurement apparatus and instruments, software for measuring and displaying optical, ophthalmic and/or facial parameters, software (recorded programs), medical apparatus and instruments, instruments for ophthalmological examinations, medical imaging apparatus for ophthalmological use, tomographs and angiographs for ophthalmological use, ophthalmoscopes, pupillometers, corneal reflection pupillometers, phoropters, frontofocometers, vertical angle refractionometers, ophthalmoscopes, keratometers, ophthalmometers, apparatus for detecting eyesight defects and disorders, apparatus for measuring and testing visual acuity and vision, eyesight testing apparatus and instruments, in particular for the examination of visual behavior, apparatus and instruments for detecting and measuring eye and head movements in response to visual stimuli, head rests, chin rests and nose rests, reading scales, separators and removable covers for eyesight testing, apparatus for screening hearing defects and disorders, audiometers; retail store services relating to virtual goods, namely, sanitary products for medical purposes, cleansing solutions for medical purposes, sanitizing solutions, products for the care of contact lenses and spectacle lenses, products for cleaning contact lenses and spectacle lenses, preparations for storing and preserving contact lenses and lenses, working machines, machining, trimming, carving, drilling, grinding, edging, blank, groove, engraving, bevelling, counter-bevelling, chamfering, surface grinding, finishing, smoothing, polishing, retouching and/or stripping spectacle lenses and ophthalmic lenses, blocking machines for spectacle lenses and ophthalmic lenses, grinders for spectacle lenses and ophthalmic lenses, spectacles (optics)) spectacles, sunglasses, sports glasses, spectacle frames, ophthalmic lenses, spectacle lenses, including organic lenses, mineral lenses, corrective lenses, progressive lenses, sunglass lenses, polarized lenses, filtering lenses, tinted lenses, colored lenses, light-sensitive lenses, photochromic lenses, electrochromic lenses, treated lenses, coated lenses, anti-reflective lenses, semi-finished lenses, spectacle lens blanks and blanks, semi-finished blanks for spectacle lenses, contact lenses, cases for spectacle lenses, cases for ophthalmic lenses, spectacle cases, cords and chains for spectacles, software for measuring and displaying optical parameters, ophthalmic and/or facial apparatus, apparatus and instruments for measuring and displaying optical parameters, ophthalmic and/or facial apparatus, apparatus and instruments for measuring and displaying optical parameters, ophthalmic and/or facial apparatus and instruments, namely, apparatus and instruments for measuring various parameters for spectacle lenses, including the shape and dimensions of the spectacle frame and the eye position with the same, apparatus and instruments for taking measurements and optical parameters, ophthalmic and/or facial apparatus, photographic and video apparatus and instruments for the image of the wearer of spectacle frames and printing of the image, to assist in the selection of spectacle frames, apparatus and instruments incorporating a video camera, connected to interactive sales support software for vision optics professionals, and that enables the simulation of the optical equipment on the customer's face as well as the display of educational explanations or promotional information, interactive sales support software for vision optics professionals: simulations of the equipment on the face of the customer, software dedicated to promoting the sale of spectacle lenses and/or spectacle frames by means of demonstrations and simulations on screen, online ordering software for spectacle lenses and ophthalmic lenses, medical apparatus and instruments, instruments for ophthalmological examination, medical imaging apparatus for ophthalmological use, tomographs and angiographs for ophthalmological use, ophthalmoscopes, pupillometers, corneal reflection pupillometers, phoropters, frontofocometers, vertical angle refractionometers, ophthalmoscopes, keratometers, ophthalmometers, apparatus for detecting eyesight defects and disorders, apparatus for measuring and testing visual acuity and vision, eyesight testing apparatus and instruments, in particular for the examination of visual behavior, apparatus and instruments for detecting and measuring eye and head movement in response to visual stimuli, head rests, chin rests and nose rests, reading scales, separators and removable covers for eyesight tests, apparatus for screening hearing defects and disorders, audiometers; online retail store services in relation to virtual merchandise, namely, sanitary products for medical use, cleansing solutions for medical use, sanitizing solutions, products for the care of contact lenses and spectacle lenses, products for cleaning contact lenses and spectacle lenses, preparations for storing and preserving contact lenses and lenses, working, machining, trimming, cutting, drilling, grinding, edging, blanking, grooving, engraving, bevelling, counter-bevelling, chamfering, surface grinding, finishing, smoothing, polishing, fine reworking and/or stripping machines for spectacle lenses and ophthalmic lenses, blocking machines for spectacle lenses and ophthalmic lenses, grinders for spectacle lenses and ophthalmic lenses, spectacles (optics), sunglasses, sports glasses, spectacle frames, ophthalmic lenses, spectacle lenses, including organic lenses, mineral lenses, corrective lenses, progressive lenses, sunglass lenses, polarized lenses, filtering lenses, tinted lenses, colored lenses, light-sensitive lenses, photochromic lenses, electrochromic lenses, treated lenses, coated lenses, anti-reflective lenses, semi-finished lenses, spectacle lens pucks and blanks, semi-finished pucks for spectacle lenses, contact lenses, cases for spectacle lenses, cases for ophthalmic lenses, spectacle cases, cords and chains for spectacles, optical, ophthalmic and/or facial measurement apparatus and instruments, software for measuring and displaying optical, ophthalmic and/or facial parameters, software (recorded programs), medical apparatus and instruments, instruments for ophthalmological examinations, medical imaging apparatus for ophthalmological use, tomographs and angiographs for ophthalmological use, ophthalmoscopes, pupillometers, corneal reflection pupillometers, phoropters, frontofocometers, vertical angle refractionometers, ophthalmoscopes, keratometers, ophthalmometers, apparatus for detecting eyesight defects and disorders, apparatus for measuring and testing visual acuity and vision, eyesight testing apparatus and instruments, in particular for the examination of visual behavior, apparatus and instruments for detecting and measuring eye and head movements in response to visual stimuli, head rests, chin rests and nose rests, reading scales, separators and removable covers for eyesight testing, apparatus for screening hearing defects and disorders, audiometers