42 Software as a service [SaaS], in particular for forecasting and optimizing the efficiency of advertisements, packaging design and marketing materials; platform as a service [PaaS] in particular for predicting and optimizing the efficiency of advertisements, packaging design and marketing materials; rental of software; design, development, programming, installation, maintenance, updating and implementation of computer software; IT consultancy, advisory and information services; IT security, protection and restoration; data duplication and conversion services, data coding services; IT services; electronic data storage; hosting, development, updating and maintenance of databases