The mark consists of the stylized term "SUPER" in red lettering, which is above the stylized term ""DRY"" in red lettering. The wording ""DRY"" is above the stylized black wording "ASAHI". Below the word "ASAHI" is a block of blue text which states "ASAHI SUPER DRY IS BREWED TO HIGH QUALITY STANDARDS TO DELIVER THE SAME DRY, CRISP TASTE WITH 0.0% ALCOHOL". At the center of this block of text are two Japanese characters in blue. This entire design appears on a silver background within a blue concentric square borders with beveled edges.
The non-Latin characters in the mark transliterate to "KARAKUCHI" and this means "Harsh", "Dry", or "Spicy" in English.
The color(s) red, black, blue and silver is/are claimed as a feature of the mark.
"SUPER "DRY"" AND "ALC 0.0% VOL" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KARAKUCHI"
The English translation of "ASAHI" in the mark is "rising sun".
Trademark: 79384279
