The mark consists of the letter "W" featuring a design of a chicken, the wording "WALLACE BURGER & CHICKEN" and Asian characters.
The non-Latin characters in the mark transliterate to HUA LAI SHI and this means SPLENDID PIGWEED SOLDIER in English.
W WALLACE BURGER AND CHICKEN
the non-Latin characters that transliterate to "LAI" and the wording "BURGER & CHICKEN"