35 Retail store services for food products, beverages, alcoholic beverages, clothing articles, footwear articles, headwear, umbrellas, parasols, briefcases, suitcases, games, toys, backpacks, school supplies, story books, books and stationery; services provided by a company for commercial promotion, namely, promotion of commercial opportunities, development of internal and external promotional campaigns, advertising campaigns, marketing campaigns; advertising services; business administration services; franchise services, specifically, assistance in business management for the establishment and operation of service stations at or near motorways and airports for third parties, assistance in business management for the establishment and operation of food and restaurant services at or near motorways and airports; business operation of automobile service stations for others