35 Retail services for food products, beverages, alcoholic beverages, clothing articles, footwear articles, headwear, umbrellas, parasols, briefcases, suitcases, games, toys, backpacks, school supplies, story books, books and stationery; services provided by a company for commercial promotion, namely, promotion of commercial opportunities, development of internal and external promotional campaigns, advertising campaigns, marketing campaigns; exclusive commercial representation services, namely, an exclusive service provider or products in a specific areas; advertising services; business administration services; franchise services, specifically, assistance in business management for the establishment and operation of service stations, motorways, airport areas for third parties, assistance in business management for the establishment and operation of food and restaurant services in these areas