Word

EQUATIV BUYER CONNECT

Status

Pending

Status Code

661

Status Date

Saturday, May 25, 2024

Serial Number

79379292

Mark Type

4

Filing Date

Wednesday, July 12, 2023

Trademark Owner History

EQUATIV - 1st New Owner Before Publication
SMARTADSERVER - Original Applicant

Classifications

9 Downloadable databases in the field of advertising campaigns; downloadable software and software packages for enabling the management, sale and purchase of advertising campaigns on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable machine learning software for advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable software for integrating advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; computer software for creating, managing, evaluating and disseminating third-party advertising; advertising servers, namely, computer servers for storing advertisements and disseminating advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; downloadable computer software in the field of blockchain technology; downloadable software for creating and managing smart contracts; downloadable mobile applications for data management in the field of advertising; downloadable computer software for data management in the field of advertising; downloadable data management software in the field of advertising;; computers for use in data handling in the field of advertising

35 Services for advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions: Arranging subscriptions to a service that distributes advertisements to Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; advertising and sales promotion services for third parties and commercial information agency services relating thereto, provided online from a computer database; writing of reports relating to advertising on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; consultancy services relating to the organization of commercial and advertising events; advertising management services, namely commercial and advertising media management, purchase and rental services for advertising space and time on all communication means and media; administrative management of advertising matter on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; management of advertising databases; dissemination of advertising matter and commercial information on Internet sites, mobile applications, social networks and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; commercial and advertising services, namely, advertising services for tracking advertising performance, for managing, distributing and offering advertising, for analyzing advertising data, for communicating advertising data, and for optimizing advertising performance; data and database management services in the field of advertising; data processing management services in the field of advertising; data processing and systematization services in the field of advertising

42 Providing a website that features technology in the nature of a programmatic advertising software platform that enables digital advertisers and publishers to program and manage online advertising displays for the insertion of digital advertising, the management of digital advertising campaigns, and targeting advertising to specific customer categories; providing temporary use of on-line, non-downloadable search software for finding content and content publishers; providing temporary use of on-line non-downloadable software for implementing and managing advertising campaigns and smart contracts using blockchain technology; editing, design and development of software for the management, sale and purchase of -purchase of advertising campaigns on Internet sites, mobile applications, social networking websites and audiovisual content platforms accessible on digital communication media, particularly on computers, tablets, mobile telephones, televisions and connected televisions; providing temporary use of online non-downloadable software for advertising data and advertising database management in the field of advertising and marketing

BUYER CONNECT

Trademark Events

Sep 22, 2023

New Application Office Supplied Data Entered

Mar 20, 2024

Assigned To Examiner

Sep 21, 2023

Sn Assigned For Sect 66a Appl From Ib

Sep 26, 2023

Application Filing Receipt Mailed

Apr 11, 2024

Refusal Processed By Mpu

Mar 23, 2024

Non-Final Action Written

Mar 24, 2024

Non-Final Action (Ib Refusal) Prepared For Review

May 25, 2024

Correspondence Received In Law Office

May 25, 2024

Teas/Email Correspondence Entered

Apr 12, 2024

Non-Final Action Mailed - Refusal Sent To Ib

May 8, 2024

Refusal Processed By Ib

May 25, 2024

Teas Response To Office Action Received

Jul 19, 2024

Change Of Name/Address Rec'd From Ib