35 Advertising including online advertising; marketing including electronic and email marketing; digital marketing and telemarketing; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; advertising the services of others via web pages optimized for online search engines; search engine optimization for sales promotion; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; pay per click advertising management services; development and production of the advertising content of banners and signs for advertising, promotional, or marketing purposes; creating advertising materials; employment hiring, recruiting, placement, staffing and career networking services