35 Advertising services in the field of equestrianism, riding helmets and horse-riding safety equipment; promotional services, namely, promoting the goods and services of others relating to equestrianism, riding helmets and horse-riding safety equipment; retail store services featuring safety apparatus and equipment for equestrian use, safety clothing for equestrian use, protective clothing for equestrian use, protective helmets for equestrian use, riding helmets, body protectors, safety footwear, safety gloves for equestrian use, protective gloves for equestrian use, reflectors and reflective materials; retail store services featuring clothes and riding tack incorporating reflective material for safety use or protection against accidents; retail store services featuring articles of equestrian clothing, equestrian footwear and equestrian headgear; retail store services featuring riding gloves and riding boots; retail store services featuring sporting articles for equestrian use; retail store services featuring protective articles for equestrian use; retail store services featuring equestrian equipment and apparel; retail store services featuring saddlery and stable equipment; retail store services featuring bags for equestrian use, clothes carriers and hat boxes; retail store services featuring cleaning preparations and products; retail store services featuring shoe and boot cleaning preparations and products; retail store services featuring deodorisers, sun visors being headwear, protective covers for hats, human posture aids and rider posture aids; retail store services featuring helmet covers, helmet silks, hair accessories, hair bows and hairnets; information, advisory and consultancy services in relation to all of the aforementioned services; all the aforesaid services relating to the equestrian field