35 Business management; business administration; business management and administration in the horse industry; advertising services for third parties related to the sales of horses; promotion of sports competitions and events; management of professional athletes; business management and organization consultancy; administration and negotiation of business contracts for others regarding the sale and purchase of equestrian goods and horses; arranging of commercial contracts for others for the buying and selling of equestrian goods and horses; administrative processing of purchase orders in relation to equestrian goods and horses; merchandising services for inducing the purchasing public to buy the goods of others, namely, equestrian goods and horses, through a promotional gift redemption program; advertising, marketing, and promotional services in the nature of presentation of goods and services through television, websites, social media, radio broadcasts, brochures, newspapers, banner, and magazines, for the equine industry and consumers within the equine industry