35 Advertising, marketing and public relations; organization of exhibitions and trade fairs for commercial or advertising purposes; development of advertising concepts; layout services for advertising purposes; provision of an online marketplace for buyers and sellers of goods and services; services for providing incentives and reward programs to video game players; online retail store services regarding video games; the bringing together, for the benefit of others, of a variety of goods, video games, downloadable mobile game software, downloadable media streams (podcasts) in the field of e-sports and video games, downloadable video game software, downloadable video games, video game software, electronic game software for mobile phones, enabling customers to conveniently view and purchase those goods, such services may be provided by retail stores, wholesale outlets, by means of electronic media or through mail order catalogues