The mark consists of a stylized golden curved rectangular banner that consists of a black decorative border with golden and light yellow circular designs with the term, BISLERI centered and shown in red stylized writing, underneath is a black curved oblong design that consists of the wording, BISLERI, in light yellow. Underneath, is an ornate rectangle that has a gold border with a black background featuring a lion's head and paw shown in gold and brown with an open red mouth with white teeth. There is red wording, namely, CENT'ANNI DA LEONE! shown in an arch above the lion'a head, and BEVETE shown in front of the lion's mouth, with additional wording in a red rectangular banner shown diaganol across the lion's image in white text, namely, FERRO CHINA BISLERI separated by white dots, and at the bottom center of the larger curved rectangle is a black yellow bordered banner with 1881 shown in red. At the very bottom is a golden rectangle with a black decorative border with gold and light yellow circular designs with the red wording, FERRO, CHINA, BISLERI outlined in black, between each term is a black dot, and there are two black, ornate circular designs on both sides of this wording comprising the styled initials BCF in the color black, overlaid one above the other, and beneath the red wording, FERRO, CHINA, BISLERI is the wording FELICE BISLERI & C. in the color black, and then the following wording, shown beneath in black, namely, CASA FONDATA MILANO NEL 1881. BISLERI is shown in red on both sides at an angle in cursive. At the very bottom of the golden rectangle is the slogan "Liquore amaro aperitivo di fama mondiale a base di Citrato di Ferro e China. Si può bere a qualsiasi ora del giorno, preferibilmente prima dei pasti, secco o allungago con acqua semplice o minerale." Below that wording are the words "L'etichetta porta la firma autografa dell'inventore" and "Marca depositata.".
BISLERI BISLERI FERRO CHINA BISLERI FERRO CHINA BISLERI FELICE BISLERI AND C CASA FONDATA MILANO NEL EIGHTEEN EIGHTY ONE; BISLERI BISLERI FERRO CHINA BISLERI FERRO CHINA BISLERI FELICE BISLERI AND C CASA FONDATA MILANO NEL ONE THOUSAND EIGHT HUNDRED EIGHTY ONE; BISLERI BISLERI FERRO CHINA BISLERI FERRO CHINA BISLERI FELICE BISLERI AND C CASA FONDATA MILANO NEL ONE EIGHT EIGHT ONE
The color(s) red, gold, black, light yellow, white, and brown is/are claimed as a feature of the mark.
"CHINA" and "CASA FONDATA MILANO NEL 1881," "Liquore amaro aperitivo di fama mondiale a base di Citrato di Ferro e China. Si può bere a qualsiasi ora del giorno, preferibilmente prima dei pasti, secco o allungago con acqua semplice o minerale," and "Marca depositata"
The English translation of "ferro," "felice," "Casa Fondata Milano Nel," "Liquore amaro aperitivo di fama mondiale a base di Citrato di Ferro e China. Si può bere a qualsiasi ora del giorno, preferibilmente prima dei pasti, secco o allungago con acqua semplice o minerale," "L'etichetta porta la firma autografa dell'inventore" and "Marca depositata." in the mark is "iron," "happy," "House founded in Milan," "Bitter aperitif liqueur of world fame based on Iron Citrate and Cinchona. It can be drunk at any time of the day, preferably before meals, dry or diluted with simple or mineral water," "The label bears the inventor's autograph signature" and "Registered trademark.".
Trademark: 79377911
