35 Advertising, marketing and promotional services, in particular customer loyalty, incentive and bonus club program services; distribution of advertising and promotional material, rental of advertising space, time and material as well as sponsorship search; advertising promotion of goods and services for third parties by sponsorship and licensing agreements in the context of national and international sports events; retail store services featuring clothing, footwear, headwear, sporting goods, perfumery, products for body and beauty care, software, electronic publications, video games, magnetic recording media, sunglasses, protective helmets for sports, pins being jewelry, badges, key rings, jewelry, watches, printed matter, stickers, stationery, photographs, office requisites, bags, umbrellas, equipment and containers for household and kitchen use, textile goods, covers and tablecloths, napkins, games and toys, alcoholic and non-alcoholic beverages, smokers' articles and confectionery; business assistance and management services and administrative services, in particular management of human resources and personnel recruitment; analysis, research and information services relating to business, in particular collection and classification of business data