35 Retail store services, virtual retail store services, wholesale store services and virtual wholesale store services featuring cosmetics, toiletries, anti-fog preparations, swimming goggles, sports goggles, eyewear, sunglasses, optical apparatus, weighing, measuring, life-saving and teaching apparatus and instruments, swimmers and divers earplugs, diving suits and diving gloves, nose clips, swimming snorkels, divers' masks, swimming masks, life buoys, life belts, breathing apparatus for underwater swimming, electronic measuring apparatus for measuring, testing and enhancing athletic performance, electronic sports coaching aids, smartwatches, pedometers, lap counters, electronic heart rate recorders and electronic respiratory monitors, non-medical, swimming stroke counters, portable audio and video media players, portable media player cases, digital music players, MP3 players, headphones, earphones, audio speakers, jewellery, clocks, watches, bags, backpacks, rucksacks, satchels, holdalls, wallets, purses, umbrellas, suitcases, luggage bags, travel bags, tote bags, travelling bags, umbrellas, parasols, water bottles, towels, textile materials and fabrics, swimwear, sportswear, triathlon wear, clothing, footwear, headwear, face masks, belts for wear, gymnastic and sporting articles, training aids for swimming, boards for swimming, paddles for swimming, buoys for swimming training, rubber buoys for swimming, flippers and duck-feet for swimming, flotation jackets for use in swimming, inflatable armbands for swimming, snorkels for use in swimming, surfboards, kickboards, swimming mitts, swimming fins, swimming masks, body toning apparatus, body training apparatus, aquatic exercise steps, aquatic fitness exercise belts, aqua planer paddles, aqua fitness paddles, aquatic exercise chutes, balls, floats for bathing and swimming, all the aforesaid products offered for sale through a physical retail store and by online means, namely, through a website, via a mobile phone, by mail order and by virtual, augmented and mixed reality environments; retail store services featuring non-downloadable software providing virtual goods, namely, characters, locations, digital collectibles and non-fungible tokens; retail store services, virtual retail store services, wholesale store services and virtual wholesale store services featuring non-downloadable computer programs featuring virtual merchandise, namely, cosmetics, toiletries, anti-fog preparations, swimming goggles, sports goggles, eyewear, sunglasses, optical apparatus, weighing, measuring, life-saving and teaching apparatus and instruments, swimmers and divers earplugs, diving suits and diving gloves, nose clips, swimming snorkels, divers' masks, swimming masks, life buoys, life belts, breathing apparatus for underwater swimming, electronic measuring apparatus for measuring, testing and enhancing athletic performance, electronic sports coaching aids, smartwatches, pedometers, lap counters, electronic heart rate recorders and electronic respiratory monitors, non-medical, swimming stroke counters, portable audio and video media players, portable media player cases, digital music players, MP3 players, headphones, earphones, audio speakers, jewellery, clocks, watches, bags, shoulder bags, beach bags, backpacks, rucksacks, satchels, holdalls, wallets, purses, umbrellas, trunks, portfolios, suitcases, luggage bags, travel bags, attaché cases, briefcases, tote bags, travelling bags, umbrellas, parasols, water bottles, towels, textile materials and fabrics, swimwear, sportswear, triathlon wear, clothing, footwear, headwear, face masks, belts for wear, gymnastic and sporting articles, training aids for swimming, boards for swimming, paddles for swimming, buoys for swimming training, rubber buoys for swimming, flippers and duck-feet for swimming, flotation jackets for use in swimming, inflatable armbands for swimming, snorkels for use in swimming, surfboards, kickboards, swimming mitts, swimming fins, swimming masks, body toning apparatus, body training apparatus, aquatic exercise steps, aquatic fitness exercise belts, aqua planer paddles, aqua fitness paddles, aquatic exercise chutes, balls, floats for bathing and swimming, all the aforesaid products offered for sale through a physical retail store and by online means, namely, through a website, via a mobile phone, by mail order and by virtual, augmented and mixed reality environments; online retail store services featuring non-downloadable software providing virtual goods, namely, digital animated and non-animated designs and characters, avatars, digital overlays and skins; organisation of online virtual fashion shows for commercial purposes; providing online marketplaces for buyers and sellers of downloadable digital virtual artworks, cryptographic collectibles and other non-fungible blockchain-based valuables authenticated by non-fungible tokens (NFTs); online retail store services featuring downloadable and non-downloadable software being virtual goods, namely, downloadable digital collectibles, downloadable crypto-collectibles and downloadable and non-downloadable non-fungible tokens on a blockchain network being cosmetics, toiletries, swimming and diving apparatus, sports goggles, eyewear, jewellery, precious stones, clocks, watches, bags, purses, wallets, backpacks, textile fabrics, towels, swimwear, sportswear, clothing, footwear, headwear, swimming training apparatus and exercise apparatus, digital animated and non-animated designs and characters, avatars, digital overlays, skins; arranging and conducting events for commercial, promotional or advertising purposes in relation to virtual goods, places or characters, digital collectibles and non-fungible tokens; advertising, marketing and business promotion services provided online or virtually via a communications network relating to retailing and wholesaling services; provision of business information, advisory and consultancy services in relation to the aforementioned services