35 Demonstration of goods; presentation of goods on communication media, for retail purposes, namely, providing home shopping services in the field of general consumer merchandise by means of television, radio and the Internet; advertising by mail order; administrative processing of purchase orders; production of television commercials; television advertising; production of radio commercials; radio advertising; rental of advertising time on communication media; sales promotion for others; import-export agencies; business management assistance; commercial management assistance; business information; commercial administration of the licensing of the goods and services of others; personnel recruitment; accounting services; marketing services; advertising services; providing commercial information and advice for consumers in the choice of products and services; providing business information via a web site; the bringing together, for the benefit of others, of a variety of goods, namely, bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake excluding the transport thereof, enabling customers to conveniently view and purchase those goods from a general merchandise catalogue by mail order; the bringing together, for the benefit of others, of a variety of goods, namely, bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake excluding the transport thereof, enabling customers to conveniently view and purchase those goods from a general merchandise catalogue by means of telecommunications; the bringing together, for the benefit of others, of a variety of goods, namely, bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake excluding the transport thereof, enabling customers to conveniently view and purchase those goods from a general merchandise web site in the global communications network; the bringing together, for the benefit of others, of a variety of goods, namely, bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake excluding the transport thereof, enabling customers to conveniently view and purchase those goods from a retail outlet; retail store services featuring bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake; online retail store services featuring bakery products, confectionery, cakes, frozen confectionery, frozen pastry and frozen cake