42 Services for the design, development, maintenance and updating of software and downloadable software applications; services for the design, development, maintenance and updating of downloadable software and software applications enabling the creation, control, checking, recognition, reading and identification of marking devices or security marks created by printing or created otherwise; services for the design, development, maintenance and updating of software, downloadable software applications and computer programs in the field of traceability, security, authentication, certification, protection and marking of products and documents and for fighting counterfeiting; services for the design, development, maintenance and updating of software and programs enabling the collection, synthesis and layout of printing information; providing online computer databases and online searchable databases; providing software and applications in the nature of a cloud platform; programming of systems software enabling access to a computer network in the cloud [cloud computing] and its use; cloud computing; software installation services; computer programming for barcode reading; technical advice in relation to software installation and maintenance; database design; services for controlling, checking and recognizing the marking of products, in particular services for identifying and checking the authenticity and/or origin of products or documents (quality control); research and development of new products for third parties; information technology consulting services; conversion of data or documents from physical to electronic media; conversion of computer programs and data