35 Business consultancy relating to the promotion of public interest and awareness of socially responsible business practices; providing of information relating to the promotion of public interest and awareness of socially responsible business practices; advertising and marketing; arranging and conducting of exhibitions and fairs for advertising and commercial purposes, in the field of promotion of public interest, awareness of socially responsible business practices; administration of incentive award programs to promote the sale of the goods and services of others; business information, namely business information relating to the environmental, economic and social impact of businesses; compilation of business directories featuring information relating to the environmental, economic and social impact of businesses; providing of business research services in the field of the environmental, economic and social impact of businesses, companies and equity funds; business consultancy and research, namely data collection relating to the environmental, economic and social impact of businesses, companies and equity funds in order to measure and compare the impact of such businesses, companies and equity funds; business promotion in the nature of promotion of business opportunities; sale promotion services; advertising services to promote public interest and awareness in the field of socially responsible business practices for identifying and promoting business policies and practices for the benefit of employees, the community, the economy, the environment and the commercial health of a business, and for coordinating businesses, the public sector and public interest organisations in their efforts to promote socially responsible business practices; providing business information relating to the environmental, economic and social impact of businesses, companies and equity funds via an online database; business consulting, namely business consultancy, guidance in the nature of business advice, formulation of best practices and recommendations in the nature of business advice in the field of the environmental, economic and social impact of businesses, companies and equity funds; consultancy relating to advertising; business management; advertising through all public communication means; providing of online searchable advertising guides featuring goods and services of other online providers on the Internet; sales promotion of credit card accounts through the administration of incentive award programs; services as a consultant, namely providing of business evaluations relating to socially responsible business practices; retail and wholesale store and outlet services, including via websites featuring: pet products, foodstuffs for animals; distribution of publicity texts; advertising services provided via a data base; development of marketing strategies and concepts; business assistance, management and administrative services; business consultancy and advisory services; human resources management and personnel recruitment services; retail store and outlet services featuring veterinary preparations; business marketing services; public relations services; loyalty, incentive and bonus program services namely business administration of consumer loyalty programs, incentive award programs to promote the sale of products and services of others; trade show and commercial exhibition services, namely conducting, arranging and organizing trade shows and exhibitions for commercial and advertising purposes; business administration of consumer loyalty rewards programs; project studies for businesses in the nature of commercial feasibility studies, conducting marketing studies