The mark consists of a light brown ice-cream cone with light beige ice-cream with dark brown center and brown chocolate toppings. There is a blue triangular shape above a heart outlined in brown to the right of the cone, with light-brown colored nuts and pieces of cone to the left and right of the cone. To the left of the cone are the words "KINDER BUENO WHITE", with "K" in black, "INDER" in red-orange, "BUENO" in dark brown and outlined in black, and "WHITE" in beige and outlined in black. The wording "SO CREAMY!" appears in white upon a light blue speech bubble below the word "WHITE," with "SO CRISPY!" appearing in white upon a brown speech bubble below that, and "SO BUENO!" below that, with "SO" appearing red and "BUENO!" appearing brown. The mark features a white background resembling melted ice-cream with a red-orange background below the white.
The color(s) black, red-orange, white, dark brown, light brown, light blue, beige is/are claimed as a feature of the mark.
"WHITE," "CREAMY" and "CRISPY" and the pictorial representation of the ice cream cone
The English translation of KINDER in the mark is child, and the English translation of BUENO is good.