35 Advertising, in particular advertising for goods of all kinds and for vouchers and cashless payment means; arranging of commercial transactions and commercial contracts for the providing of services, for others, included in this class; business management; office functions; consultancy relating to business organisation; advisory services for business management; public relations; publication of publicity texts; promotion of the sale of goods and services, for others, including by means of advertising, promotional trade competitions, discounts and incentives in the form of raffles, price reductions, reward points and value-added offers; online advertising on computer networks; services rendered by a franchisor, namely, assistance in the running or management of industrial or commercial enterprises