35 On-line administrative, advertising and marketing services to support the marketing of goods and services on a computer network; provision of business and advertising information, including data and evaluation notes relating to hotels, apartments, restaurants, travel destinations, travel and travel arrangement; compilation of information into a computer database regarding evaluation ratings and feedback for hotels, apartments, restaurants, travel destinations; distribution of advertising and business information; public relations services; advertising; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; conducting incentive, bonus and loyalty programs for advertising purposes and business promotion; computerized file management services; compilation of online computer databases and online searchable databases; commercial business management; commercial administration; provision of business information; compilation of on-line computer databases and on-line searchable databases containing information regarding hotels, apartments, restaurants and travel destinations; providing and compilation of business information directories for publishing on the Internet; compilation of commercial information directories for publishing on the Internet; providing business information in the nature of compilations, rankings, evaluations, reports, references and recommendations relating to business organizations, service providers, via a global computer network; retail sale services for personal data; compilation of databases containing information relating to hotels, apartments, restaurants, travel destinations; administrative data processing; compilation of statistics; marketing, also on digital networks; opinion polling; providing business information via the Internet; arranging newspaper subscriptions for third parties; compilation of information into computer databases regarding evaluation feedback and ratings in connection with hotels, apartments, restaurants and travel arrangements; compilation of online computer databases and online searchable databases containing information in connection with hotels, apartments, restaurants and travel arrangements; brand positioning services; brand strategy services; commercial evaluation services for brands; commercial brand-image studies; advice services with respect to corporate branding