35 Franchisor services, namely, assistance in the management of commercial enterprises in the nature of a retail store for the distribution of opticianry and hearing aid goods; assistance in the promotion, namely, sales promotion of products under a franchise agreement; arranging contracts, namely, Arranging of buying and selling contracts for third parties for the purchase and sale of opticianry and hearing aid goods; presentation of opticianry and hearing aid goods in retail communications media, namely, Providing television home shopping services in the field of opticanry and hearing aid goods; commercial management services, particularly in relation to optical and hearing aid goods and in relation to optical and hearing aid services; business data analysis, business research and business information services, particularly in relation to optical and hearing aid goods and in relation to optical and hearing aid services; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring cleaning preparations for eyeglasses, eyeglass lenses and hearing aids, cleaning solutions for eyeglass lenses; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring cleaning cloths for eyeglasses, cleaning solutions for medical purposes, care products for contact lenses, cleaning preparations for contact lenses, preparations for the storage of contact lenses, eye drops for medical purposes; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring optical devices and equipment, optical goods, visual aids, optical devices and instruments and their component parts, in particular eyeglasses, spectacle frames and frames, spectacle lenses, sunglasses, sports glasses, smartglasses, vr glasses, contact lenses, optical lenses, prisms, magnifying glasses, binoculars, microscopes, reading glasses, opera glasses; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring eyeglasses also as mounted and unmounted lenses, also as magnifying vision aids, accessories for the aforementioned goods, in particular spectacle chains, spectacle straps, spectacle cases, contact lens containers, containers for optical devices and instruments, data processing equipment for ophthalmic optics, electronic apparatus for measuring visual capacity, and ophthalmologic devices; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring apparatus and instruments for optical and optometric examinations and facial measurements, software for measuring and displaying optical, ophthalmic and/or facial parameters, devices and instruments for acoustical testing, equipment for recording, transmitting and reproducing sounds, parts and aural-acoustic accessories for all the aforementioned goods, namely, acoustic couplers, batteries, earphones, cords, tubes, switches, connection amplifiers; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring transducer devices with and without amplifiers for converting acoustic signals into electrical and/or optical signals, accumulators and chargers for accumulators, special cases for acoustic apparatus and instruments, data processing equipment for hearing acoustics, devices and apparatus of a wired or wireless sensor network for measuring, monitoring, recording and transmitting acoustic and optical signals and information; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring software for the processing of measured hearing-acoustic and optical parameters, software for remote ordering of optician products, hearing-acoustic products, for optician services and for hearing-acoustic services, as well as for sales promotion in this field, virtual and augmented reality software; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring software for the optician and hearing aid business, information in the field of optics, ophthalmic optics and hearing acoustics, application simulation software, software for the virtual measurement, processing and 3d adjustment of the parameters of the head for the custom manufacturing of visual aids and hearing aids; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring software for virtual measurement, of vision and hearing; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring application software for computers, notebooks, laptops, tablets, smartphones and mobile devices, medical apparatus and instruments for optical, ophthalmological, ophthalmic and optometric examinations, apparatus for detecting visual defects and disorders, devices for measuring and testing visual acuity and vision; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring medical apparatus and instruments related to hearing; retailing, wholesaling and online retail sale services, namely, retail and wholesale store services featuring hearing aids as well as their parts and hearing-acoustic accessories, namely, earpieces, cords, tubes, switches, connection amplifiers, transducer devices with and without amplifiers for converting acoustic signals into optical signals, electrical aids for the hearing impaired, earmolds and otoplastics, and with noise protection devices in the form of plastic or fitted ear inserts