41 Art exhibition services; art gallery services; rental of artwork; art exhibitions using virtual reality; cultural, educational or entertainment services provided by art galleries; art gallery services provided on-line via a telecommunications link; conducting of exhibitions for entertainment purposes; organization of exhibitions for cultural or educational purposes; provision of interactive entertainment in relation to the following fields: virtual reality content and virtual reality experiences; entertainment services, in relation to the following fields: virtual reality experiences, virtual reality environments, augmented reality experiences, augmented reality environments; provision of interactive entertainment in relation to the following fields: virtual reality content and experiences in the arts sector; entertainment services in relation to the following fields: virtual reality and augmented reality experiences and environments in the field of art