9 Recorded content, namely, pre-recorded DVDs to instruct entities how to build customer and brand loyalty; information technology and audio-visual, multimedia and photographic devices, namely, cable connectors and cameras; navigation, guidance, tracking, targeting and map making devices, namely, satellite-aided navigation systems; measuring, detecting and monitoring instruments, indicators and controllers, namely, radio transmitters, receivers, sensors, and controllers for monitoring and controlling computer hardware; downloadable software for managing consumer loyalty and reward programs; downloadable mobile applications for authentication, authorization, clearing and settlement of financial transactions; pre-recorded visually readable and machine-readable data carriers for booking bonus transactions, namely, data carriers with integrated payment and telecommunications functions