35 Advertising; promotion services; marketing; administration, management and organisation of membership and loyalty schemes; organisation of commercial or advertising exhibitions and events; management of commercial project; sponsorship (promotion and marketing); arranging subscriptions to information media; presentation of goods and services; retail and wholesale services connected with the sale of DVDs, CDs, digital recordings, musical recordings, audio-visual recordings, printed matter, greeting cards, postcards, bookmarks, posters, prints, books, magazines, newsletters and journals, calendars, diaries, printed publications