The mark consists of a three-dimensional configuration comprising of a sealed bag appearing primarily in the color orange and dark orange; in the upper left corner appears a black diamond shape within which appears the text "JACOB'S" in the color white; on the lower left of middle and upper right of middle sides appears partial depictions of crackers appearing in the colors light orange and dark orange; at the bottom right of middle and to the right thereof appears stylized depictions of cheese in the color light orange; in the center appears a stylized depiction of a wheel of cheddar cheese in the color orange, from which light rays emanate in the colors white, light orange and orange; over the image of the wheel of cheese appears the text "MINI" in large black letters outlined in white with a cracker appearing in the color black over the first letter "I", below which appears the text "CHEDDARS" in black letters outlined in white.
The color(s) black, white, light orange, orange and dark orange is/are claimed as a feature of the mark.