35 Advertising; publication of advertising texts; commercial intermediation services; presenting products on all communication media for retail sale online, in store or at home; online, in-store or at home retail services [cosmetics and cosmetic products, perfumery products, essential oils, make-up, soap, shoe waxes, waxes and creams for leather and horn, cleaning fluids for spectacles, optical apparatus and instruments, eyewear articles, spectacles, 3D spectacles, correcting lenses [optics], case, pouch and cover for eyewear articles, lenses for optical spectacles and sunglasses, smart spectacles, connected spectacles, virtual reality spectacles, eyesight testing apparatus, for recording, transmitting and reproducing sound and images, data processing in the nature of spectacles, watches, jewels, diagnostic apparatus not for medical use, virtual reality headsets, smart watches, smart bracelets, mechanisms for coin-operated apparatus, downloadable electronic coin purses, encoded, pre-recorded or virtual gift cards, encoded, pre-recorded or virtual gift checks, encoded, pre-recorded or virtual gift vouchers, precious metals and alloys thereof, fine jewelry, jewelry, precious and semi-precious stones, horological and chronometric instruments, art objects made of precious metals, boxes, cases, caskets [cases], caskets, cases adapted to contain items of jewelry, articles of fine jewelry, horological and chronometric instruments, key rings, cuff links, jewelry organizer rolls for storage, jewelry organizer rolls for travel, luggage, bags, trunks and suitcases, boxes made of leather or imitation leather, purses, briefcases [leather goods], pouches, being goods made of leather, wallets, coin purses, card holders, valises, umbrellas, parasols and walking sticks, labels of leather and imitations of leather, suit bags, shirts and dresses, traveling sets, cosmetic bags sold empty, bags [envelopes, pouches] of leather for packaging, collars, leashes and clothing for pets, clothing, garments for humans, footwear, headwear, hosiery, underwear, smart clothing with wireless data communication devices]; organizing and managing loyalty and bonus program services using cryptocurrency by means of blockchain-based digital transactions; administration of loyalty reward programs using cryptocurrency by means of blockchain-based digital transactions; administration of blockchain-based incentive and loyalty programs; providing online marketplaces for buyers and sellers of goods and services