35 Loyalty scheme services, namely, the organization, operation and administration of loyalty, reward and incentive programs for customers and subscribers in the field of travel; advertising and publicity services; advertising and promotional services; retail store services for a wide range of products, namely, textiles, watches, paper and cardboard, books, magazines, photographs, postcards, posters, stationery and stationery, instructional and teaching materials, spectacles and sunglasses, articles made of porcelain and glass, leather and hides, suitcases, trolley cases, wallets, backpacks, umbrellas, leather belts, drinking belts, alcoholic beverages, beer, mineral water, carbonated water and other non-alcoholic beverages, fruit drinks and fruit juices, tobacco and foods