The mark consists of a red background in the top portion of the mark. In the center of the red is a design of a gray agave plant surrounded by gray horizontal rays. Below it in all caps is the word SIERRA in white outlined in black. Below that is a yellow, gold, and orange sunset. To the left is a man with beige skin and black hair and mustache in a red hat and vest, a white shirt, blue pants, and brown boots playing a red and brown guitar. He leans against a green cactus. At his feet are brown dirt and green agave plants. To the right is a field with gray agave plants. At the bottom of the mark are beige bricks with a red brick in the center, divided by gray lines.
The color(s) green, gray, white, gold, yellow, orange, red, black, brown, beige and blue is/are claimed as a feature of the mark.
"blanco"
The English translation of SIERRA BLANCO in the mark is "mountain white".