35 Promotional, marketing and advertising services; commercial business management, organization and administration; office functions; assistance in connection with the operation of commercial companies as franchises; business assistance, management and administration services; company advisory and consultancy services; evaluation of the influence of advertising on audiences; business strategy services; planning of marketing and market strategies; consultancy in communication strategies [advertising]; commercial business strategy and planning services; business advice relating to strategy; development of advertising concepts; assistance to companies relating to corporate image; consulting relating to corporate image development; production of video recordings for advertising purposes; preparation and presentation of audiovisual productions for advertising purposes; brand positioning services; brand strategy services; brand creation services; business information, research and analysis services; market research services; company analysis and information services and market research; research services for businesses; market surveys and analyses of market surveys; analysis of market research data and statistics; business data analysis; benchmarking services; provision of commercial information in the field of social media; provision of marketing consultancy in the field of social media; event marketing; commercial exhibition and fair services; conducting of commercial events; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes