35 Advertising, marketing and promotional services in the field of cooling and heating technology, in particular loyalty, incentive and bonus program services for business partners in the field of cooling and heating technology, organising and conducting events for the promotion of innovations and the founding of companies in the field of cooling and heating technology, advertising of products and services in the field of cooling and heating technology through the sponsoring of sports events and advertising, marketing and promotional consultancy, advisory and assistance services for business partners in the field of cooling and heating technology; business assistance, management and administrative services in the field of cooling and heating technology, in particular management advice for business partners in the field of cooling and heating technology and assistance for business partners in the field of cooling and heating technology with regard to the application of funds and the renting of office premises; all aforementioned services do not relate to the transportation, storage, temperature measurement, dosing, calibration, mixing, drying, cooling, heating and processing of food and liquids, in particular of milk, beer, oils, rich mixtures and flammable substances