16 Printed matter, namely, a series of written articles, directories, publications in the nature of journals and magazines, printed periodicals, research guides, teaching and instructional materials, paper signs, books, manuals, curricula, newsletters in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; written articles being printed material in the field of early, primary, secondary or higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed books in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed manuals in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed newsletters in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed publications in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed periodicals in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed research guides in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; printed teaching and instructional materials in the field of higher education, advertising, personnel recruitment, education recruitment, career guidance and university rankings; all relating to higher education