35 Business assistance, management, and administrative services; franchise services, namely, offering business management assistance in the establishment and operation of franchises; business advisory services relating to the establishment and operation of franchises; sales management services; sales administration; sales promotion; sales agency services in the field of toys, games, playthings and sports equipment, gaming, electronic gaming, video gaming, social gaming, and arcade video gaming events, quizzes and sports events, computer hardware, computer software and programs for use with sports, quizzes, games, electronic games and arcade video game machines; independent sales representative services in the field of toys, games, playthings and sports equipment, gaming, electronic gaming, video gaming, social gaming, and arcade video gaming events, quizzes and sports events, computer hardware, computer software and programs for use with sports, quizzes; business administration; office functions; administrative support and data processing services; data processing; data systematization; data management; business consultancy and advisory services; business data analysis services; collection and analysis of business data; collection and systematization of information into computer databases; database management; administration of consumer loyalty programs; customer relationship management services; billing services; advertising and marketing services also provided by means of social media; rental of advertising material; information, advisory and consultancy services relating to all the aforesaid services; sales agency services in the field of toys, games, playthings and sports equipment, gaming, electronic gaming, video gaming, social gaming, and arcade video gaming events, quizzes and sports events, computer hardware, computer software and programs for use with sports, quizzes, games, electronic games and arcade video game machines; independent sales representative services in the field of toys, games, playthings and sports equipment, gaming, electronic gaming, video gaming, social gaming, and arcade video gaming events, quizzes and sports events, computer hardware, computer software and programs for use with sports, quizzes, games, electronic games and arcade video game machines